![]() If you don't have the funds to pay an influencer, co-marketing and creating TikTok content with a user or brand that has a greater following than yours will help your audiences learn about the person or brand you're co-marketing with, while their audience can learn more about you. Rather than trying to figure out how the app works, fiddling endlessly with all its features and launching a bunch of videos that don't gain any traction, you can work with an influencer who will already have a large, engaged audience and can create quality content for you. Why does this strategy make sense? There are a few great reasons why influencer marketing can be beneficial on a new or niche app like TikTok.įirst of all, rather than spending weeks or months analyzing the app and its audiences to determine what content will be interesting, you can work with an influencer who has a decent following, videos with high engagements, and a visible track record of reaching the TikTok audience.Īdditionally, this strategy also might limit the time and resources needed to create your own videos.
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